Scratch the surface of the Internet and you’ll find countless articles that compare text message (SMS) marketing to email marketing. Depending on who authored the article, their argument will promote one or the other as the superior marketing tool. But here’s the thing. From a loyalty marketing perspective, both email and text are good channels to use to communicate with
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Great news! We’ve updated the Vicinity dashboard so you can embed links to Instagram and Yelp on your business page. This adds two popular social sites to the list of other links (Facebook, Twitter, Google+, your website) that you can feature on your Vicinity business page. It gives you more opportunity to expose your brand to Vicinity cardholders who visit
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Maybe you made a “healthier lifestyle” resolution for the New Year. And maybe you’ve already cheated on yourself. Welcome to mid-January. It’s the time of year when most people who’ve made a “healthier lifestyle” resolution for the New Year have already cheated. Whether we’ve vowed to eat fewer pizzas and more leafy greens, or give up beer in favour of
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Finding the perfect gift for someone is a challenge. Whether it’s your parents who already have everything they could possibly want, or a colleague you barely know whose name you drew in the Secret Santa exchange, holiday gifts may cause you to suffer excessive mall-wandering and dazed online purchasing. The thing is, a holiday gift is simply a way to
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What better way to warm up on a cold day than with a piping hot bowl of homemade soup? A good recipe to try is Fabbrica’s Garlic Soup from Mark McEwan’s book, Rustic Italian: Great Italian Recipes Made Easy For Home. This creamy soup is so tasty that you may want to try it two ways: as a quick weeknight vegetarian
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The holiday rush has begun. Amid the mayhem, make sure you reserve time to thank your loyal customers for all their business over the past year. We’ve pulled together five suggestions to give you some “customer thank-you” ideas: Surprise them with a gift. Use Vicinity to reach out to your VIP customers with a special gift offer. If you have
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Aphrodite Art and Fashion takes home the title! Canada’s best independent retailer for 2015 is Aphrodite Art and Fashion in Antigonish, Nova Scotia. The shop was chosen as the winner of our latest “Loved in your ‘Hood” contest by a panel of Vicinity judges, based on product quality, customer service, and community involvement. The contest attracted over 11,000 nominations of
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Now that the days are shorter and colder, it’s time to prepare for winter’s chilly embrace. Before long the snow will pile up high enough to blot out memories of flowers, butterflies, and bare feet in the grass. But the season’s gloomy skies don’t have to mean gloomy spirits. Make a point of seeing the silver lining in every snow
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