Falling for autumn’s rewards


Fall is more than just pumpkin spice season. It’s the time of year when we harvest the rewards of brightly coloured leaves, sunny days, cooler nights, and professional sports. After a long, hot summer we’re usually ready for the comforting routines ushered in by September’s fresh start. Some of our favourite fall rewards: The arrival of sweater weather. It’s time
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Thrifty tips for students


The end of your summer job does not have to mean the end of your good times. Sure, money is less plentiful without that regular pay cheque. But if you develop a few thrifty habits you can make your savings last longer and get more mileage out of the bucks you still have left in your bank account. Learn how
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Now’s the time to send back-to-school promotions


If it seems like we’re obsessed with promotions right now, well, we are. Because promotions are a great way to keep in touch with active customers and send relevant, timely offers that entice them back. So maybe it’s time for you to obsess over promotions, too. Your Vicinity Dashboard makes it easy to send promotions via text or email. With
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Our most powerful tool just got better


Big box chains have huge budgets for marketing research and analysis, which they use to develop statistically successful promotions. Vicinity helps you compete against the big guys by doing the research, analysis, and promotional writing for you. As a Vicinity merchant you too have access to a dashboard of information and tools you can use that will attract more business
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Six ways to give summer a proper goodbye


The dog days of summer are about to roll over and play dead. With fall looming on the calendar, now is the time to fully savour the last days of the season. We’ve created a list of suggestions to give summer a proper send-off and prepare for what comes next. Host a “farewell summer” BBQ. Invite family and friends to
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How to be the buzz in your neighbourhood


As a small business owner, your success depends on how successfully you engage your local community. But the flipside of that is this: your success can also be a neighborhood draw—the reason why more people come to shop, browse and hang out. So how does your business create buzz that attracts customers from afar? By being worthy of the attention,
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Do this weekend (and every weekend) right


As the weekend approaches, excitement builds in anticipation of that brief stretch of freedom from the workplace grind. The trouble is that by Sunday afternoon we’re often left scratching our heads at where our precious free time went. Work has a way of overshadowing fun all week long—unless you set strict boundaries to do the weekend right. Here are some
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How to hire the right talent

Ah, midsummer—the hot, humid, hazy season that falls right before back-to-school panic. If your retail business relies on students for temporary staff, you need a recruitment plan to avoid schedule chaos come September. Because even though your store’s labour needs might decrease post-Labour Day, you don’t want to scramble to fill gaps in your staff timetable. Maybe the process of
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