Your employees are the face of your brand. Maybe you started your business with a dream: to serve the best espresso in town, or the best burger. To revolutionize spa services, or become THE place to get awesome organic products. To find your tribe of loyal customers and cater to them, exclusively. You made your passion into a business –
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Great news! We heard your feedback and made a huge improvement to promotions and announcements: You can now create your messages ahead of time and schedule them to send out at a later date. How? After you create your message in the Vicinity dashboard, select, “Schedule it for later,” and choose a date and time. That’s it! Why is this so great? No
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Halloween is fast approaching. Whether you’re looking for costume ideas, tips for spooking up your home, or frighteningly delicious party treats, we’ve got you covered. Costumes DIY thrift-store costumes are the most fun to make – plus they’re usually more affordable. Get your costume materials at Vicinity-member thrift shops (search Vicinity for one in your neighborhood) to find an awesome
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It’s time for another “Loved in Your ‘Hood” contest. This time we’re on the hunt for Canada’s best independent retailers. We want to know about small, local shops – not the big chains or household names. What’s your neighborhood go-to place for fashion, home furnishings, or hobby and craft items? Where do you “shop local” for the perfect gift, the
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We wanted you to discover the love customers have for your shop. So we’re hosting another “Loved in your ‘Hood” Facebook contest – this time for independent retailers. We have officially invited Canadians to nominate their favourite local retailers as “The Best” in providing: Quality products Customer service Community involvement If your store earns “The Best” title, you’ll win $500 in
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The price of a product or service weighs heavily on our decision as consumers to buy. Which makes it crucial to offer your goods at the right price. If you set prices too high or too low for your target market, it can cost you sales. Small businesses need to be smart about pricing. And smart pricing is deliberate –
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Our most successful merchants use Vicinity at maximum velocity. They’re firing on all cylinders and making the most of the platform’s powerful communications, marketing and analytics tools. If you’re not using Vicinity to full advantage, now is a great time to get started. Because we’ve added new functionality to AutoPilot, one of our most effective marketing tools in the Vicinity
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Social media is the shiny new marketing toy everyone wants to play with. As a small business owner you can see its potential for customer engagement and generating new leads. But the fast-moving flow of social media can overwhelm time-strapped entrepreneurs and interfere with your focus on running the business. So we’ve pulled together a social media tip sheet to
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