Deepen customer loyalty by creating an emotional bond

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Humans are emotional beings. Research shows that our most primitive section of brain is hardwired to make decisions based on how we feel. Early on as a species, those emotional instincts kept us alive. But nowadays our emotional reflex (ego) drives our behaviour in relationships – including our relationships with consumer brands and the person behind the coffee counter. Companies
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7 Must-Follow Twitter Feeds for Small Business Owners

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As a small-business owner, it’s up to you to find inspiration and stay informed on what’s going on in the working world beyond your doors. That’s where Twitter can be useful. Follow the right people and your feed will become a bounty of important news and sage advice condensed into easily digestible 140-character hits. To get you started, here are
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Before you fire an employee at your small business, be prepared

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As a small business owner you probably interview and hire employees personally. That personal involvement often makes the boss-employee relationships in a small business less formal, which means it can be awkward when you have to discipline staff or let someone go. Large companies have a human resources department trained to handle hiring and firing employees. Without that luxury, small
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Tired of boring paperwork? Five apps to reduce office headaches

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Running a business means plenty of drudgery alongside moments of success and inspiration. Thankfully, new software programs—which function equally well on mobile devices and desktops—promise to automate some of the grunt work. FreshBooks The Canadian cloud-based accounting platform offers a suite of tools that entrepreneurs will find handy. It has a mobile tool to craft and send invoices right from
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5 tasks to delegate when you own a small business

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When you start a small business, you often feel compelled to do every little task yourself. Being the “chief cook and bottle washer” may be necessary in the beginning, to get your small business off the ground. But it can actually hamper your growth in the long term. Taking on work that can be done by your employees (or outsourced
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Too many distractions? Try these tech solutions

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Office dwellers have always had to deal with distractions—from a ringing phone to a chatty colleague. But the digital devices have now filled our lives with texts, email notifications and the ever-present temptation of surfing the web. A brave few have enough willpower to ignore the buzzes and bleeps and get stuff done. For the rest of us, there are
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3 tips to get your retail store summer-ready

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Summer is a busy season for many small business owners with retail stores. Longer daylight hours, warm summer nights, and family vacations can mean greater odds of having customers browse through shops in your neighbourhood. Harness that potential business and attract more customers with a store that’s ready for summer. Here’s how: Hire more people. The last thing you want
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Spring clean your small business

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Spring breathes fresh air into every human venture. Get ready for a productive sales season with an invigorating spring-cleaning session that spruces up your small business and rids it of clutter. Here’s how: Reduce your paper trail. It might feel necessary to keep hard-copy notes and files for every customer or supplier. But minimizing your use of paper means less
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