Communicating with your Customers via Text Message


Canadians are never far from their smartphones. A recent study found that 25% of people can’t recall when their phone wasn’t right beside them, and Canada’s mobile penetration is at 70% of the population.

That means 7 out of 10 of your customers have a smartphone in their pockets at any given time. So why aren’t you texting your customers?

Vicinity maintains a database of your customers and lets you track your VIPs (very important purchasers). But we’ve made it extremely easy to get in touch with your customers with our built-in texting functionality.

Yes, you can save those delicate fingers for cupcake decorating; we’ll do the heavy lifting here.

You can send up to 1 text message campaign per week and you have 100 free text messages per month included with your Vicinity account. You could run a targeted campaign 4 times to 25 people (those VIPs we mentioned above), or a mass campaign once to 100 people. The possibilities are endless, especially when you consider that any additional texts are just 2 cents each.

You might be asking yourself why you’d want to text your customers. Here some tips on making the most of Vicinity’s SMS messaging service to activate your customer base.

1/At-risk customers

Haven’t seen a customer in a while? Let him know that he’s super important to you by sending him his own special offer.


This lets him know that he’s a valued member of your customer base and helps develop a personal connection.

2/VIP customer appreciation


It’s just another way to say thanks – after all, that’s the whole point of a loyalty program, right?

3/The secret promotion

Want to have a little fun with your customers?  Plan a secret promotion where they need to say or do something in order to receive free stuff.


Secret promotions can be a great way to help drive word-of-mouth sales and boost traffic to your social media channels.

4/Early access to sales

You know what people love? Early access to sales and promotions. Send a quick text to your customers telling them that they have an exclusive chance to buy before everyone else.


Nobody wants to be the last to know, so treat them with early access.

5/Event invites

Are you holding a chocolate-making class or a preview of your spring collection? Text your customers to invite them to in-store events. You could even throw an event specifically for Vicinity members to thank them for their loyalty.


With 100 free texts to send, you have nothing to lose – try out a texting campaign today! Feel free to ask us more about the SMS options in your account by reaching out on Facebook or Twitter.

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