CASE STUDY: Pond’s Foto Source

Pond’s Foto Source in Guelph is a staple for all local shutterbugs. Sure, you can upload that photo album to your Facebook but it really pales in comparison to flipping through a physical album of pictures with your friends and family.

Vicinity Shtuff

To that point, when you’re looking to document your nephew’s 3rd birthday party you’re going to need all the advice you can get. That’s where Pond’s really shines: talk to their team of experts to get the best tips for shooting in low lighting, or outdoors, or even action (like a toddler birthday party, for example). There’s over 40 years of industry experience there so you can feel pretty confident in the advice  Pond’s gives you.

Vicinity Shtuff

When it came to getting customers back in the door, Pond’s needed a little advice of their own – Pond’s was looking for something that could give them an advantage over competitors and they found it in Vicinity. They soon learned that Vicinity is more than just a turnkey loyalty platform, but a way of marketing to and staying in touch with their VIP customers, which account for 41% of their member base.

“In small business we are always looking for new and better ways to communicate and establish a better relationship with our customers. Trying to create tools and promotions on our own has always been challenging. Vicinity has given us the tools to provide customers with rewards above and beyond our customer service as well as opportunities to keep in touch with them for promotions and specials. Vicinity Rewards has tremendous potential to help increase customer relationships and retention.”

  • Quinn Hollohan, Owner and Operator

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Interested in what Vicinity has to offer? Give us a shout and let us know how we can keep your customers coming back for more!

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