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Mid-March is the time of year in Canada when Vancouver is awash in cherry blossoms, while Halifax digs itself out from under another record snowfall. The only consistent thing about spring is this:

We’re all yearning for something new.

We sniff newness in the air — a heady perfume that intoxicates our sun-starved north-dwelling human forms. It renews our craving for forgotten summer pleasures: gelato, patio beers, barbecues, shorts and sandals.

The newness of spring triggers certain Canadian “preparedness” behaviours: we book pedicures; car tune-ups; pet grooming; personal training sessions. We scout the neighbourhood for fun new shops and eateries. In other words, we gear up for summer.

Why not earn Vicinity points while you go through the Canadian rites of spring?

Make every day a new discovery

Find the newness you crave in your own neighborhood. Vicinity makes it easy!

Use the Vicinity mobile app (available on iOS and Android) to find makers and sellers of the stuff and services you need to make your day, every day.  With a Vicinity card you can earn points and rewards at multiple merchants—local places where you shop, dine, relax, and do business.

New and noteworthy Vicinity merchants:

• Chatime (11 locations across Canada, plus 4 upcoming): Taiwan’s famous teahouse chain brought its signature “pearl” milk tea and other concoctions to Canada in 2011. The Canadian division of the company has been a part of the Vicinity family since 2014 with its Chatime Rewards. Earn 1 point for every drink you purchase; redeem 10 points for one free regular-sized drink.

• Waves Seafood & Grill (Bridgewater, NS): Established in 1994, Waves is one of the most popular places to dine on the south shore of Nova Scotia. This locally owned seafood restaurant is famous for its fish and chips, friendly atmosphere, and fabulous homemade desserts. Earn one point for every $10 spent; redeem points for free beverages, desserts, or discounts on meals.

• Diana’s Pets and Trophies (Edson, AB): This family business caters to the young and the young at heart, with a complete line of pet supplies and a selection of small pets (fish, birds, kittens)—plus trophy engraving, dog grooming, custom toys and hobby products. Earn one point for every dollar spent; redeem points for discounts on all merchandise.

• McLeod Veterinary Hospital (Winnipeg): Established in 1982 by Dr. Bob Newfield to provide the best pet healthcare in a professional, compassionate way. The facility has continuously evolved to provide the most up-to-date equipment and techniques. Earn one point for every dollar spent; redeem points for discounts on purchases.

• Jetsun’s Juicyburger (Toronto): In a world where fast food is processed with chemicals, pre-packaged and frozen, Jetsun’s Juicyburger makes everything the old-fashioned way. Hamburgers are made from fresh 100% lean ground beef and cooked to order. Fresh burger toppings, fresh-cut fries—this temple of freshness also has a great Vicinity program: earn one point for every dollar spent and redeem them for free drinks, combos, and other discounts.