Too many distractions? Try these tech solutions

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Office dwellers have always had to deal with distractions—from a ringing phone to a chatty colleague. But the digital devices have now filled our lives with texts, email notifications and the ever-present temptation of surfing the web. A brave few have enough willpower to ignore the buzzes and bleeps and get stuff done. For the rest of us, there are
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3 tips to get your retail store summer-ready

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Summer is a busy season for many small business owners with retail stores. Longer daylight hours, warm summer nights, and family vacations can mean greater odds of having customers browse through shops in your neighbourhood. Harness that potential business and attract more customers with a store that’s ready for summer. Here’s how: Hire more people. The last thing you want
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Spring clean your small business

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Spring breathes fresh air into every human venture. Get ready for a productive sales season with an invigorating spring-cleaning session that spruces up your small business and rids it of clutter. Here’s how: Reduce your paper trail. It might feel necessary to keep hard-copy notes and files for every customer or supplier. But minimizing your use of paper means less
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2016 cardholder survey results

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We recently surveyed some of our 1.2 Million Vicinity cardholders to get feedback on our rewards program. We were curious to see how they discovered us, what they like about Vicinity, and how we stack up against other loyalty programs, big or small, in Canada. But before we get into that, what does the typical Vicinity cardholder look like? For
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Top 5 copywriting tips for small business owners

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There’s a knack for writing sales and promotional copy that attracts customer attention. It’s why professional copywriters exist in the business world. Yet many small business owners write their own promotional copy to save the expense of hiring a writer. Which is understandable, and one of the reasons why we’ve complied our “Top 5” list of copywriting tips to help
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Your small business got negative reviews online. Now what?

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Everyone has an opinion. When people express their opinions about your products or services – especially in popular online consumer forums like Yelp, Google Places, and TripAdvisor – you want it to enhance the reputation of your small business. Even if it’s a bad review. That’s right. A bad review, when handled the right way, can be constructive for your
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SMS vs. email: a loyalty marketing perspective

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Scratch the surface of the Internet and you’ll find countless articles that compare text message (SMS) marketing to email marketing. Depending on who authored the article, their argument will promote one or the other as the superior marketing tool. But here’s the thing. From a loyalty marketing perspective, both email and text are good channels to use to communicate with
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Link your Vicinity page to Instagram, Yelp and other sites

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Great news! We’ve updated the Vicinity dashboard so you can embed links to Instagram and Yelp on your business page. This adds two popular social sites to the list of other links (Facebook, Twitter, Google+, your website) that you can feature on your Vicinity business page. It gives you more opportunity to expose your brand to Vicinity cardholders who visit
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