Beachside Grill is a quaint restaurant in Toronto’s Beaches neighbourhood, serving all-day breakfast and comfort food to hungry patrons 7 days a week. The owners wanted to incorporate a loyalty strategy into their marketing program, and they found that Vicinity was the best option.
In the eyes of owner/operator Derek Taylor, value was key and he was looking for a way to provide that extra bit of value to his clientele.
“At the end of the day our clients, our customers, have choice. And what’s important is consistency, value, and showing loyalty as well,” Taylor says.
One of Vicinity’s benefits is the ability to flag customers as VIPs and target campaigns specifically to them. Beachside Grill has a VIP list of 51 customers that they can provide with discounts and specials, either via text message or email.
“It provides rewards for what our customers are spending with us anyway,” Taylor added.
Beachside Grill finds that the Vicinity platform integrates well with their existing point-of-sale program, and doesn’t affect their own speed of service. “It’s very seamless, quick and efficient and we like that about it, it’s not an inconvenience to our guests.”
Beachside Grill also benefits from a…well, ‘Vicinity’ advantage. With Vicinity merchant Moo Milk Bar a short distance away, the two businesses often have overlapping clientele and encourage customers to check out the other’s business.
“It’s not simply a draw to our own establishment, but I think the program builds organically, the more merchants we have in the neighbourhood.”
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